Twitter Ad Sales to Spike: eMarketer
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As users continue to flock to Twitter, and the quirky microblogging utility carves out its place in the theater of new-media communications, advertisers are taking notice.
And Twitter is helping them along, with plans to open up a self-service ad platform later this year, building on its early efforts offering product promotions.
Research firm eMarketer is convinced that advertisers are going to ramp up their spending on Twitter in a big way this year, projecting that the company's ad sales will increase more than threefold in 2011.
Twitter's rise as a favorite social-media ad buy comes as marketers are abandoning MySpace, a trend projected to accelerate over the next two years.
Datamation takes a look at eMarketer's ad sales forecast for Twitter, MySpace, Facebook and the aggregate social media landscape.