Motorola Adopts Multi-Standard Video Strategy
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plans to take a multi-standard
approach to video delivery in cell phones, announcing it would use
technologies from RealNetworks, PacketVideo and Microsoft in its
In declining to commit to a single technology provider, the number two
handset manufacturer said it would integrate player technology from
in its Linux-based handsets and technology
from PacketVideo for the Symbian OS 3G smartphone.
Motorola also announced support for Microsoft's
Windows media Player, which will be pre-installed on the new MPx200
Motorola, which markets cell phones and two-way radios, said the decision to adopt a multi-standard strategy would provide developers and service providers with "advanced multimedia mobile solutions that exceed current market standards."
Bordelon explained that the use of separate standards would allow Motorola's operator partners to pick and choose the delivery mechanism for on-demand streaming audio and video services.
Motorola said the technologies from RealNetworks, PacketVideo and Microsoft could also be used to shuttle Internet and data services like the popular photo messaging feature.
With privately-held PacketVideo, Motorola plans to embed technology on the new A920 phone to deliver real-time video calls, capture, receive and display streamed or downloaded video and multi-media messages.
RealNetworks' flagship RealOne media player will be pre-loaded in Motorola's Linux-based handsets. The addition of the RealOne player on the handsets adds support for the 3GPP and 3GPP2 media formats alongside RealAudio and RealVideo. The deal also calls for RealNetworks' content to be accessible via Motorola's HelloMoto consumer service.
Separately, Motorola announced it had scored certification to combine its mobile phones with the latest Java standards. The certification means Chicago-based Motorola would not support Mobile Information Device Profile (MIDP 2.0) JSR118, The Wireless Messaging API (WMA 1.0) JSR 120 and the Multimedia API JSR 135.
Motorola also announced a licensing pact with Superscape Group to use the Swerve i3D Graphics Client on select 2004 Motorola devices. Superscape's Swerve i3D graphics client allows the delivery of 3D gaming and 3D character based applications.