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Surebridge Goes on Partnering Spree

Surebridge Inc., an enterprise ASP, today announced nine strategic alliances in what the company describes as an "aggressive build out of its distribution channels."

The alliances are designed to add value to the Lexington, Mass.-based company's application outsourcing services across key vertical industries and geographic locations. Surebridge deploys, hosts and manages enterprise resource planning (ERP) and customer relationship management (CRM) software for midmarket enterprises, which Surebridge defines as between $10 million and $1 billion dollars. Its primary application partners are Microsoft, Microsoft Great Plains, Peoplesoft, Siebel and Vignette.

Surebridge currently focuses on five vertical areas: manufacturing and distribution, financial services, healthcare and pharmaceutical, services, and publishing and media industries.

The company reports that the new distribution channels is part of a five-part strategy for continued growth and enables the company to supplement its service offerings, lower marketing and sales costs, and gain predictable revenue (see Surebridge Finds Profits in Mid-market).

Surebridge reports an increase of more than 50 percent in forecasted sales opportunities in the fourth quarter driven from its new alliance partnerships. The new partners include the following:

  • Akibia Consulting, a Westborough, Mass-based provider of CRM consulting services throughout North America and Europe, will offer Surebridge's hosting and application management services on CRM implementations.
  • Ballantyne, an Irvine, Calif.-based technology services provider focused on rapid deployment of enterprise solutions, will offer Surebridge's hosting and application management services on ERP implementations.
  • CDG & Associates, a human resources systems consulting firm based in Dallas, will offer Surebridge's hosting and application management services on ERP HR implementations.
  • Digital Capital Group (DCG) is a Florida-based consulting firm that will offer Surebridge's implementation, hosting and application management services for ERP and CRM solutions.
  • Global Sage Group a Salem, N.H.-based global business and IT transformation innovator, will offer Surebridge's implementation, hosting and application management services for ERP applications, along with its other consulting services that drive results and improve ROI.
  • Greenbrier & Russel, a business and technology consultancy headquartered in Schaumburg, Ill. will offer Surebridge's hosting and application management services on ERP and CRM implementations.
  • Meridian Systems Consulting, an Atlanta-based ERP implementation services company, will offer Surebridge's hosting and application management services along with its productivity tools and software products that assist with the implementation, upgrade and support of ERP systems.
  • Navint Consulting, a change management and technology consulting firm based in New York, will offer Surebridge's hosting and application management services on ERP and CRM implementations.
  • TIP (The Implementation Partners), headquartered in Denver provides enterprise solutions for organizations nationwide and abroad. TIP will offer Surebridge's hosting and application management services on ERP implementations.

"In defining our program, we wanted to ensure that there are synergies between Surebridge and its partners as we all drive new business opportunities with strong, predictable revenue potential," said Steve Pace, vice president of sales and marketing. "Each of these companies has proven track records within their industries and an emphasis on customer service."

Surebridge is listed by ASPnews as a Top 20 Service Provider.


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