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Interwoven Takes Web Publishing to the People

Enterprise content management (ECM) vendor Interwoven has released a new WYSIWYG tool for Web page creation, which officials say takes publishing out of the hands of IT and puts it into the hands of business.

Now, instead of going to IT staff to make any changes to a Web page, individual business units can make changes to the site without violating standards set by the company.

To do this, Interwoven developers created the LiveSite Content Publishing Server, a publishing platform developers filled with components created by IT staff that can be dragged and dropped onto a page, whether the content is dynamic or static.

Kevin Cochrane, Interwoven vice president of Web content management products and solutions, said Web site changes through the IT department can result in costs reaching into the tens of thousands at an organization, but with LiveSite, that cost is small.

"It's essentially PowerPoint for the Web; if your business manager can create a sales presentation for a new product they want to put to market, they can just as easily go into our WYSIWYG editor and create a brand-new Web site promoting that product online," he said. "If you can do PowerPoint, you can do LiveSite."

What's more, he said, IT staffers are telling Interwoven they want more than just updates that manage Web content; they want software that takes them out of the business of Web publishing altogether.

LiveSite Publisher is a recent add-on to Interwoven's Web content management product line, similar to its Forms Publisher product. The software integrates with Interwoven's back-end database and content management server to incorporate dynamic content, complete with its own preview and runtime databases.

Interwoven LiveSite
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Source: Interwoven

Interwoven also released an add-on to its intranet content management offering this week. Like the LiveSite publisher for Internet-based publishing, LiveSite for intranets allows for easy site design and modification.

The LiveSite intranet solution includes pre-built templates that can be used to maintain company guidelines or a consistent look-and-feel throughout various departments in the enterprise.

"The intranets are the wild, wild West and everyone tends to just throw up some static, stale Web site using whatever technology happens to be at their disposal," Cochrane said. "LiveSite is an ideal solution for the intranet because what IT can do is say, 'out of the thousands of intranet sites that we have, there's really nine basic types of sites out there,' and IT can templatize those sites and then provision the rights to the business to create any number of intranet sites."