RealTime IT News

AOL's Video Search Continues With MTV

AOL announced today it has expanded its video search engine capabilities with an agreement to feature RSS feeds from MTV Networks' programming services.

AOL has made video content a top priority for its ever evolving business, and now the media company has landed a string of highly popular players with this buy, including CMT, Comedy Central, Logo, MTV, MTV2, mtvU, The N, Nickelodeon, Nick at Nite, Nick Jr., Nicktoons, Noggin, Spike, TV Land and VH1 Web sites, according to AOL.

The content is available through AOL's video search engine available through the AOL.com portal's Video On Demand tab, AOL Search and on the AOL service.

"From 'The Daily Show' and 'Lazytown' to 'Unplugged' and 'My Fair Brady,' MTV Networks' library of video programming is vast and in-demand," Jason Hirschhorn, chief digital officer at MTV Networks, said of the deal in a statement. "Through AOL Video Search, consumers now have access to some of the most sought-after programming available on the Web."

Kevin Conroy, executive vice president of AOL Media Networks, said the company was excited about the deal and would continue to grow its video search and provide users with one of the most comprehensive sources for discovering video content available across the Web.

Last month, Internet TV startup Brightcove announced a video-content distribution partnership with AOL to deliver a greater range of open Internet TV services. They are expected to enable video publishers to build broadband businesses that reach consumers directly through the Internet.

That deal strengthens AOL's continuing effort to be a leader in video content on the Internet, providing a wide range of options it previously did not have.

In addition, Singingfish, a multimedia search engine that provides access to audio and visual files from across the Web, and its network of search properties will also feature content from MTV Networks. AOL acquired Singingfish in 2003.