RealTime IT News

Yahoo Gets Close to Six Apart

Yahoo added Movable Type blogging software to its Web hosting offerings, thanks to a partnership announced on Monday.

Under the agreement, Yahoo Web Hosting customers will be able to create blogs using Six Apart's Movable Type software.

Six Apart offers Movable Type software for blog publishing, the TypePad personal blogging service and LiveJournal, an online community organized around personal blogs. The company optimized its software specifically for Yahoo's hosting environment, with an eye toward offering customers a professional-strength application.

"With tens of millions of existing blogs and an estimated 70 thousand new blogs being created everyday, Yahoo is committed to meeting the needs of the growing blogosphere, by helping bloggers focus on their content and their audience, rather than on their infrastructure," said Rich Riley, vice president and general manager of Yahoo Small Business, in a statement.

The service is available immediately, starting at $11.95 a month, with the purchase of a Yahoo Web Hosting package.

Six Apart's January purchase of blogging community LiveJournal caught the attention of independent stock analyst David Jackson, editor of the Internet Stock Blog.

Back then, Jackson thought the now-bulkier company would be a nice acquisition target for Yahoo.

On Friday, Yahoo announced its purchase of del.icio.us, a site where people can store and share their bookmarks. That buy and today's agreement both illustrate Yahoo's increasingly people-centric strategy, differentiating itself from search leader Google's by-the-numbers, engineering-centric offerings.

Commenting on the del.icio.us deal, Jackson wrote, "Yahoo seems to be rolling up 'Web 2.0' startups. Its strategy hasn't changed since the announcement of Yahoo 360: create a highly 'sticky' bundle of communication, publishing and productivity tools, and glue them together with integration and social networking. In many cases, acquiring will be cheaper than building."

In a research note, IT analysts Delphi Group wrote, "The del.icio.us acquisition is the third in a series of 'social software' acquisitions, and makes abundantly clear Yahoo's commitment to leveraging the social nature of the Web as a new avenue with high potential for improving user experience and driving new eyeballs and net new ad revenue related to that improvement."

With the Moveable Type business blogging offering, Yahoo gets more "social" still.