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An ECM Platform, Packaged to Go

EMC Corporation  has spent a great deal of effort marketing and selling its enterprise content management (ECM) platform since acquiring Documentum.

Now the information systems vendor wants its original equipment manufacturers (OEM) to get in on the action.

EMC has created Documentum OEM Edition, a version of its ECM platform tailored for OEMs.

This means EMC OEM partners such as Document Sciences, Armedia and Daybreak ICS will be able license EMC's ECM platform and turn around and sell it to their own customers, said Lubor Ptacek, director of content management and archiving at EMC.

Software developers can embed the platform in any content-driven application, including accounts payable and contract management apps for financial services, or any apps used in life sciences, aerospace, financial services and energy.

Ptacek said Documentum OEM Edition solves the pain software makers feel in building their own repositories and content platforms, a process that can be time-consuming and costly.

"OEMs need a Documentum that can be embedded and completely disappear within their own application," without bogging down the application, Ptacek told internetnews.com.

"By not having to worry about the infrastructure, the OEM can put all their R&D dollars and marketing dollars into the application logic and differentiate themselves from competitors."

The software comes as the glut in documents, XML, reports and electronic forms has spurred a growing number of corporations to seek content repositories that store, manage and move information.

This is a trend that has bubbled up in the wake of compliance regulations such as HIPAA, Basel II and Sarbanes-Oxley.

Documentum OEM Edition comes with a silent installer for efficient embedding into the host application.

The package also comes with a preconfigured version of the EMC Documentum Content Server, and uses the same features and API  as the version sold to enterprise customers.

EMC Documentum OEM Edition will be available by end of the fourth quarter 2006. Ptacek said EMC has set up flexible licensing models to match the model of the host application.

"We need to match whatever licensing model they have," Ptacek said. "If their application is based on CPUs, we sell it based on CPUs. If their application is based on seats, we sell it based on seats because we don't want to cut off that business."

For EMC, the software is the latest move the company is making to differentiate itself from competitors IBM , Oracle , Open Text  and Interwoven  in the multi-billion-dollar ECM space.