RealTime IT News

Google Begins Radio Ad Beta

Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.

According to a post on Google's Inside AdWords blog, advertisers will be able to target their ads by location, station type, day of the week and time of day. Reports will show exactly when and where the ads ran after they hit the airwaves.

Google notified qualifying advertisers with messages in their AdWords accounts. Those who weren't invited can try to crash the party by filling out an application. The company said Google Audio Ads will remain in beta for an indefinite period.

Many of the AdWords advertisers will be new to radio advertising, so Google compiled a list of ad-creation specialists to help with the process, from writing the script to recording and delivering the final audio file.

Google said the cost for this service is set by the ad-creation specialist, but advertisers should expect to pay between $100 and $1000 to create an ad for the test.

Google Audio Ads are the fruit of Google's dMarc Broadcasting acquisition in January 2005. In August, Google announced a partnership with XM Satellite Radio.