News Corp., NBC Put a Name to a Face
Page 1 of 1
NBC Universal and News Corp. finally have a name for their joint venture Web video site. It's called Hulu.
Welcome to the world of Googles, Yahoos and YouTubes, NBC and News Corp.
In a statement posted to Hulu.com, CEO Jason Killar explained the reasoning behind the name.
"Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we're building," Killar wrote.
Hulu also announced it's now accepting sign-ups at hulu.com for invitations to its private beta, which will go live in October. Killar said invitations will go out in waves, as the site reiterates in response to user-feedback.
An October start to Hulu's beta testing only puts the Web video site two or three months behind schedule.
When News Corp. CEO Peter Chernin and NBC Universal President and CEO Jeff Zucker announced a joint venture that would become Hulu in March, they said the network would debut this summer with thousands of hours of full-length programming, movies and clips from at least a dozen networks and two major film studio.
A section titled "Unsolicited submissions" suggests just how different Hulu will be from Web video rival YouTube.
"Hulu does not knowingly accept unsolicited submissions including, without limitation, submissions of scripts, story lines, articles, fan fiction, characters, drawings, information, suggestions, ideas or concepts."
"Hulu.com will process notices of alleged infringement which it receives and will take appropriate actions as required by the Digital Millennium Copyright Act (the "DMCA") and other applicable intellectual property laws," the terms read.
According to Google, the DMCA protects YouTube against being liable when users illegally upload copyrighted videos. That Hulu mentions the same law signals some kind of user-generated content on the site is likely to appear.