RealTime IT News

IAR Bits and Bytes for Friday

Annotate Technologies Launches New Version of Browser Tool

Software developer Annotate Technologies launched the newest version of its contextual browser companion. Consumers use the free, downloadable Web browser add-on to get special offers and promotions.

For marketers, Annotate 2.0 delivers contextual advertising and marketing messages in real-time to users. And through a partnership with Inktomi, the company can serve contextually-based commerce opportunities through its service as well.

Annotate 2.0 also incorporates a new auto-classification functionality through a partnership with PurpleYogi, a creator of distributed knowledge management software -- ensuring that the deals it offers are contextually relevant.

Annotate's chief executive Brian Flynn said the new product would address Web navigation for consumers, and targeting efficacy for marketers -- boosting ROI.

"Buying ads on the Web is based on past behavior or inferred demographics -- as an attempt to determine future behavior," Flynn said. "We take the inference out of it" by delivering offers to users in real-time, based on what they're doing on the Web.

Annotate said it plans to license its product to online marketers, and Flynn hinted that deals with large ad networks might be forthcoming, though he declined to disclose any names.

Online marketers "all got away with something for a few years -- and that was not really having the discipline associated with marketing," Flynn said. "Now people are holding us to a higher standard."

DoubleClick to Rep E-mail Lists for Paltalk.com

Paltalk.com, an online voice, video, and text communications software provider, has signed a marketing agreement with digital marketing services firm DoubleClick.

Under the terms of the agreement, DoubleClick will exclusively represent Paltalk's opt-in email lists for advertising sales, thereby allowing DoubleClick to provide advertisers the opportunity to communicate special offers to Paltalk's 3 million members.

Beyond Interactive Tapped for Australian Work

Digital advertising agency Beyond Interactive has been selected to provide digital marketing services for today the Australian telecommunications company Vodafone Australia.

Beyond Interactive, which is a Grey Global Group company will provide digital media planning and buying, marketing optimization and creative development for Vodafone and the account will be managed from Beyond Interactive's Sydney office which opened late last year.

CCG's Interactive Unit to Launch Singapore Airlines Sites

CCG.XM, an e-business service provider of the Cordiant Communications Group, has won the appointment to represent Singapore Airlines. CCG.XM will be responsible for the design, development and maintenance of Singapore Airlines' Web sites worldwide.

Current CCG.XM clients include Compaq, Cisco Systems, Nokia, and Visa.

Freestyle Interactive Fills Media Director Post

Freestyle Interactive, a digital media, marketing, and advertising agency, has tapped Cory Treffiletti as its media director. In this new role, Treffiletti will oversee all aspects of the online media department for Freestyle Interactive, focusing on developing media strategy and plans as well as providing campaign reports and analysis.

Prior to joining Freestyle, Treffiletti led his own media strategy consultancy The Arkitektive as president and chief executive officer.

L.L. Bean Taps Engage

Online ad network Engage -- which recently announced a move into digital asset management -- has signed an software licensing agreement with outdoor retailer, L.L. Bean.

Under terms of the deal, L.L. Bean will use Engage's marketing software to create a database for all digital assets associated with its print and online catalogs. In addition to containing current in