Christopher Saunders

As expected, the Internet Advertising Bureau on Monday released a new set of online ad guidelines designed to boost the sagging industry and revive

Online ad server and marketing technology firm MatchLogic Monday took the wraps off its new ad serving service and technology -- which it said fills a

EarthLink on Monday debuted a new ad campaign aimed at promoting the ISP's consumer privacy policies -- policies it says that help differentiate

Integrated marketing firm Marketing Services Group, Inc. told investors at its annual shareholders meeting Friday that it aims to shave more than $5

Online promotion firm Promotions.com said it's starting to see a payoff from its staff cuts late last year, but that didn't help it in its fourth-quarter

Online advertising giant DoubleClick Friday announced that it will acquire e-mail delivery firm FloNetwork, Inc., for an undisclosed amount of cash and

Spokespeople from the Internet Advertising Bureau confirmed Thursday that the IAB is set to announce new advertising guidelines early next week. The IAB

San Francisco-based Netcentives Thursday released details of its upcoming Retail Rewards product, which aims to move the predominantly online loyalty

Ad network ValueClick Thursday posted better-than-expected results for its fourth quarter and full-year 2000, continuing its before-charges profitability

Online ad network 24/7 Media Thursday inked deals with SeaChange International and Pace Micro Technologies to boost its capabilities to serve ads to

Boston-based ad agency Hill, Holliday, Connors, Cosmopulous, an Interpublic Group company, said on Thursday that it has agreed to acquire interactive

Just prior to its fourth-quarter and 2000 earnings announcement, ad network ValueClick shuffled its upper ranks, bumping its chief operating officer out