Christopher Saunders

Web portal and broadband firm Excite@Home distanced itself from its pioneering rich media ad subsidiary Enliven on Wednesday, spinning out the firm in an

Incentive marketer MyPoints.com brought in an offline direct marketer to fill its top post Wednesday, naming John Fullmer as chairman and chief executive

Consumer packaged goods marketer Catalina Marketing inked two deals Monday, expanding its supermarket marketing products to mobile and interactive

Online ad network Advertising.com Tuesday unveiled an update to its ad serving capabilities that enables a banner ad to link to wireless, e-mail and Web

Ad network 24/7 Media Tuesday said that it is pushing back its fourth quarter and 2000 earnings announcement to look at "strategic alternatives" regarding

Online direct marketing and technology player Aptimus said Tuesday evening that it's now officially just a technology company, after cutting 70 percent of

Following a shareholder meeting Thursday, e-mail marketer NetCreations approved its merger with Italian yellow pages publisher and ISP SEAT Pagine Gialle

Addressing an industry need to measure brand impact in online advertising, ad network and marketing firm Real Media unveiled a tool that it said would add

As the broadband rollout propels the maturation of interactive television, targeted advertising and TV-based commerce will emerge as important new direct

Online promotional marketer Aptimus said its fourth quarter revenues will be less than planned, due to unexpected shortcomings in its ability to collect

Online ad giant DoubleClick said it's giving its own American advertising account to Grey Worldwide, following a three-month review. DoubleClick declined

Chip manufacturer Intel will launch a $300 million ad campaign later this month, in support of its new Pentium 4 processor. The campaign's three,