Christopher Saunders

Online ad network and marketing firm L90 is expected to announce Thursday afternoon that it will begin efforts to distance itself from its reputation as a

Online marketing technology firm Mediaplex, known for its MOJO advertising, landing page and promotional offer personalization technology, made the

Yahoo! is seeking to augment its ad revenue by squeezing more money out of its directories -- through a new pay-for-placement offering. The services

Automated ad network AdFlight has a new chief executive, following a reduction in the role of company founder Albert Lopez. Company spokespeople told

Beleaguered ad network Engage said that it likely would exceed the revenue guidance that it issued last month for the current quarter, and would likely

Sources at ePod Corp. confirmed that the New York-based rich media ad firm ceased operations Monday, despite a recent influx of cash from investors. Few

Search listings perform better than banner ads in branding efforts, according to a new study Tuesday by the NPD Group, a market intelligence firm.

Netscape this week launched its first ad campaign for Netscape.com since the AOL and Time Warner merger, giving some indication as to how AOL's "other"

Online incentive marketer MyPoints.com, which made analysts' reduced expectations last quarter, wasn't able to repeat the trick, posting a loss in line

Rich media ad technology firm Bluestreak will add $3 million to its coffers and a major player to its list of partners this week, thanks to an influx of

Internet consultancy marchFIRST, one of the industry's largest players, continued its string of bad news Monday, posting a worse-than-expected performance

General Motors aims to boost its online efforts to market to the U.S. Hispanic community through a strategic marketing alliance inked this week with