Christopher Saunders

Aiming to boost traffic to its online presence, drugstore retailer Walgreens this week launched its first ad campaign in support of its Web site. Created

Scottsdale, Ariz.-based Executive Help Services has signed a letter of intent to acquire online ad tracker AdZone Interactive, in a deal valued at about

A coalition of civil liberties, labor and consumer rights groups Monday published a proposed "framework" for privacy protection legislation, encouraging

CRM technology firm E.piphany typically works with large businesses to combine and act on marketing data across the enterprise -- that was, until the NBA

Wireless technology firm Cambridge Positioning Systems Friday snagged $32 million in financing from the strategic investment arms of Ericsson and Intel in

A Congressional group has indicated that it will look into "Web bugs," and judging from the group's pro-consumer privacy stance so far, legislation might

Computer manufacturer Gateway has dropped McCann-Erickson as its agency of record, ending a three-year relationship with the Interpublic Group agency.

A new report Thursday from Jupiter Media Metrix suggests that the newest, high-traffic sites of 2000 owe their popularity in large part to viral

French ad group Havas Advertising this week absorbed interactive agency Circle.com in a deal valued at around $30 million, continuing a string of

Online incentive marketer Netcentives said Tuesday that its losses have widened, but the San Francisco-based firm still beat Wall Street forecasts for its

Online marketing firm Dash.com Wednesday confirmed reports that it has slimmed down its staff to the "low 20's," amid widespread consolidation in the

Interactive shop Agency.com topped lowered Wall Street estimates for its fourth-quarter and 2000 performance, but gave darker guidance for the quarter