Christopher Saunders

Marketing firm Wirestone has expanded into the Midwest with the acquisition of two regional interactive agencies, DCG Chicago and Milwaukee-based Websight

Despite slowing growth in online ad spending, a new study by Competitive Media Reporting suggests that advertisers continue to embrace Web media with

The rumors of AllAdvantage's death have been greatly exaggerated. At least, that's according to Marty Pichinson. Pichinson is a founder and principal at

Software giant Microsoft Monday unveiled a bit of detail surrounding its new version of Microsoft Office -- and revealing a new spin on some old

Despite assertions last quarter by Razorfish chief executive Jeff Dachis that no more jobs would be cut, the onetime Silicon Alley darling said it has

Partially ad-supported free ISP NetZero released some sparse details of its new ad campaign Monday, which drops the Cold War-themed "Defenders of the Free

As online media revenues continue to decline, Web publishers are looking to ways to boost their appeal to advertisers. And in many cases, that means

There might be cause for greater optimism about the future of online ad spending, according to a new report by Myers Reports that forecasts a coming

Online incentive marketer CoolSavings said it would cut about 10 percent of its workforce, or 33 employees, in order to streamline and take advantage of

Microsoft is quietly gaining traction for some of its on- and offline marketing tools, as evidenced by a deal announced Friday by the software giant's MSN

E-mail marketing firm e2 Communications plans to expand into wireless marketing, with the acquisition of a local Dallas neighbor, Infoinmotion.

In another example of cross-marketing synergy created out of the AOL-Time Warner merger, America Online will be promoting a special episode of sister