Christopher Saunders

Ad network Avenue A said it will meet its previously forecast quarterly revenue goals, but expects at least two more quarters of poor revenue performance

Lightningcast aims to make its system of streaming media insertion the industry standard, and says its recent $15.5 million second round of financing and

Online media buying automation firm digitalroot rolled out its MediAssistant service Tuesday, designed to help media buyers and sellers transact their

Lucent Technologies said it will develop a location-based wireless advertising solution by linking its wireless network infrastructure and mobile Internet

Net-mercial's rich media interstitial ads found a sizable distribution channel Tuesday, as ad network and serving firm AdForce agreed to offer the

Ad network Avenue A said it will meet its previously forecast quarterly revenue goals, but expects at least two more quarters of poor revenue performance

Software giant Microsoft is retooling its marketing and strategic positioning to prime itself for a battle against IBM, Sun Microsystems and Oracle. At

The Federal Trade Commission said Monday that it has ended its investigation into DoubleClick's privacy policies in its ad serving and data collection

Personal computer and server manufacturer Compaq will provide technology to Yahoo! in return for a "substantial commitment" by Compaq to advertise on the

Red Sky Interactive said it has cut sixty employees, or 12 percent of its staff, in a continued workforce reduction. According to a memorandum obtained by

Online recruiting site Monster.com Monday released details of its new ad campaign, which includes spots that will run during Sunday' Super Bowl XXXV on

Online marketer PopMail.com has been booted from NASDAQ, following its failure to meet the exchange's listing requirements. The exchange took action after