Christopher Saunders

The situation has taken a turn for the worse at troubled i-agency U.S. Interactive, which Monday filed for Chapter 11 bankruptcy protection and announced

An ad-sponsored, pay-for-surfing startup filed suit this week against About, Inc., alleging that About executives made fraudulent statements when

New Line Cinema tapped RealNetworks to help in the marketing of its upcoming, big-budget "Lord of the Rings" feature film releases. According to terms of

Online marketer PopMail.com said on Friday that its PopMail Network has reached cash flow breakeven, after signing several new clients. Officials from the

LuckySurf.com is looking to increase its U.K. presence through a partnership with London-based WebRewards, announced by the firms on Friday. WebRewards,

Women's content site iVillage is partnering with a division of consumer packaged goods giant Unilever to roll out a regionalized site for Indian women, in

Online marketer e-centives aims to make technology sales its core business as it plans to buy the commerce division of Internet infrastructure player

Rich media e-mail marketer MindArrow said it plans to snap up Dublin, Ireland-based Twelve Horses, Ltd., in a deal aimed at broadening its cross-media CRM

Pepsi-Cola Co. is aiming to continue promoting its products and its brand online with the help of Yahoo!, following the conclusion of its popular

Online media buyer Qfactor said Tuesday that it plans to cut its workforce in an effort to capitalize on new technologies and to streamline its

E-business infrastructure management company NetIQ said Wednesday that it plans to buy Web traffic analytics and intelligence firm WebTrends for about $1

Ad network and technology firm L90 said a new partnership with wireless infrastructure firm Zondigo will enhance its ad serving to deliver SMS messages to