Christopher Saunders

London-based ad company Cordiant Communications Group aims to beef up its U.S. interactive capabilities with the $47.4 million all-stock purchase of

Sports content firm Sportsline.com aims to rebound off its poor fortunes with a sizable deal announced Tuesday with the National Basketball Association

Online media buyer Mass Transit said it plans to take the wraps off an affiliate marketing division that it's been planning for "several months,"

Long-suffering NBC Internet aims to drive site traffic and boost awareness of its features through a new promotion in conjunction with online recruitment

Wireless marketing technology firm SkyGo announced Tuesday that it will offer its clients "click-to-buy" functions through a deal with e-commerce

New York-based ad and marketing technology firm 24/7 Media dropped a few New Year surprises on investors, analysts and employees -- cutting fourth quarter

Personalization marketer Net Perceptions said Friday that it expects to miss its earlier fourth-quarter estimates. The company said it would likely report

Online yellow page and directory CBS Switchboard.com launched a sweepstakes designed to boost ad clickthroughs on its site, the company said this week.

Following lowered guidance for Silicon Alley's "other" ad network, 24/7 Media has more bad news: it's being sued by employees of a recent acquisition.

Tokyo-based electronics giant NEC Corp. is planning a foray into the U.S. rich media e-mail business, spokespeople said this week. The company aims to

Web portal Lycos Thursday said it will begin running 12 different animated signs on the tops of four taxis in Boston, beginning in January. Those signs,

Online auction site eBay plans to break with a new TV ad campaign Wednesday evening. The campaign will feature two 30-second spots and regional newspaper