Christopher Saunders

E-mail marketer firm TargitMail likely will be added to the portfolio of Internet and technology holding company iiGroup, as part of a planned acquisition

More evidence is coming out in support of Web advertising as a branding medium -- rather than a tool for driving immediate sales -- with Monday's release

The online ad industry provided some numbers documenting its much-touted, third-quarter revenue slowdown, as the Internet Advertising Bureau released

One Web site thinks it's found a way to save the $2 million-plus that CBS is charging for 30-second spots on the Super Bowl XXXV broadcast. PageLab

AdStar.com said it has signed New York weekly alternative The Village Voice as a client of its private-label classified ad service. Under the terms of the

A new company launched Tuesday aims to help wireless carriers tap into mobile Web marketing -- and its founders aren't the only ones betting on its

Online marketing technology and ad network DoubleClick said Monday that it would license the technology of Alexandria, Va.'s Backwire, a publisher of

Mobile streaming technology firm Kanakaris Wireless Monday took the wraps off a new technology that allows for streaming, interactive video ads to be

Pay-for-performance ad network ValueClick aims to boost its customer acquisition offerings through the acquisition of Z Media, Inc., the company said

In another study in favor of CPM-based online advertising, Seattle-based Avenue A said Monday that it has concluded that banner ads increase conversions,

Incentive marketer coolsavings.com said Monday that it plans to roll out a free, comparison-shopping engine that will incorporate its couponing and

Yahoo! and Pepsi are continuing their four-month-old relationship by launching a new marketing deal in conjunction with Subway Restaurants. The three