Christopher Saunders

Embattled i-shop marchFIRST Tuesday said that it plans to revamp its business strategy, after lowering earnings expectations for next quarter. The firm

ReplayTV is abandoning the advertising- and marketing-related initiatives it began earlier this year, and moving into the technology licensing business.

Executives from online ad firm Avenue A expect to mount a vigorous defense to a class-action lawsuit alleging privacy violations, filed against the firm

Web merchants are retooling their advertising and marketing efforts -- by spending more online. That's according to new research conducted by online

I-shop iXL on Tuesday said it would undertake a radical restructuring, selling or closing several of its offices, cutting staff dramatically, and selling

Streaming media audience metrics firm MeasureCast signed RealNetworks to its client roster and announced that the company behind one of the Web's leading

Online loyalty marketer MyPoints.com rolled out a new online gift certificate product to cash in on the holidays. In conjunction with online electronic

E-commerce giant Amazon.com rolled out a new television ad campaign for the holiday season, recycling the kitschy, sweater-clad caroling men's chorus it

Online direct marketer Aptimus said Monday that it intends to boost its offer-serving technology by acquiring Internet pay-for-acquisition marketer

Ad rep firm Phase2Media said e-mail marketing company ClickAction will beef up the back end of its online direct mail business, through a deal announced

Start-up Ultigo, which hoped to tap into the print-to-Web advertising convergence market, has shut down, a spokesman for the company said Monday. The

E-mail newsletter ad network PennMedia this week joined the many ad-supported Internet plays moving into the research biz. The Mokena, Ill.-based company