Christopher Saunders

DoubleClick Friday said it has revised the terms of its planned acquisition of Stamford, CT-based online media planning firm @plan. Under the terms of the

A former industry analyst will take over the top job at BBDO's interactive agency @tmosphere, following several changes in the company's management.

Online ad marketplace AdExchange is down to a dozen employees and is in discussions with investors about how to proceed with its business, Internet

DoubleClick will team with a major offline consumer goods analytics firm to tell offline marketers how online advertising campaign affect their sales.

Online direct marketer DirectStuff.com said Wednesday that it plans to acquire consumer coupon site MyCoupons and e-mail newsletter DirectCoupons from

The anti-spam organization Mail Abuse Prevention System will be heading back into the courtroom, this time as a result of a lawsuit by 24/7 Media. The ad

On the heels of serious market woes, online retailer buy.com took the wraps off its new marketing and advertising campaign Wednesday. The Aliso Viejo,

As expected, portal-turned-search engine AltaVista said it will terminate its incentive marketing program, turning over its users to online loyalty and

When Netscape Communications launched the latest version of its Netscape browser earlier this week, executives at the Mountain View, Calif. company and

I-shop Agency.com will handle Visa International's Web design, online branding and back-end work through a deal the companies announced Wednesday.

Wireless marketing technology firm PlanetHopper inked a deal with national movie theater chain General Cinema Theaters to send geographically based

Skechers USA inked a distribution deal with America Online, giving the lifestyle footware brand placement in AOL's e-commerce areas. More importantly, it