Christopher Saunders

Transaction and credit card giant Visa USA is banking that online contests will boost the use of its cards for online holiday spending, announcing

The industry self-policing Wireless Advertising Association this week released its recommended privacy guidelines, loosely based on the guidelines issued

The majority of online ads are geared toward building a corporate or product brand, as opposed to generating immediate click-throughs, according to a

Ad network and server Burst Media withdrew its IPO this week, joining the list of dot-coms avoiding the public markets. In a letter to the SEC Monday,

Online marketing technology company Mediaplex Tuesday took the wraps of its anticipated e-mail marketing product, based on its MObile Java Objects

Direct marketer data processor IntraSource threw its hat into the e-mail list merge/purge ring Tuesday with an announcement that it will handle a trial

On the heels of several weeks of roller coaster-like market activity following its IPO, mobile content technology play AvantGo Monday announced that it

Users of WAP-enabled phones and handheld devices will now be able to access Dallas-based telecom company Verizon's SuperPages.com Yellow Pages directory.

Ad tech firm Mediaplex's subsidiary AdWare will help automate the transfer of offline, national spot cable contracts using a technique created for online

Online marketing firm USAData Friday netted an additional $6 million in funding from a close partner, CRM/database marketing firm Acxiom. USAData said it

Television production and marketing firm Cylo will offer convergence technology from ACTV to its advertising and production partners through a deal

Online marketer Angara Friday completed an additional round of funding, picking up $20 million from new and previous investors. Early stage venture