Christopher Saunders

European publisher and media company VNU Thursday announced that its Claritas unit and U.S.-based database marketer Naviant Marketing Solutions will spin

Online loyalty marketer MyPoints.com's founder and top executive Steve Markowitz resigned Thursday, following a difficult quarter for the company. "The

Internet holding company CMGI is enlisting big-name help in its first advertising effort ever, tapping Foote, Cone & Belding, the largest ad agency in the

Palm, Inc., Wednesday took the wraps off a new advertising campaign aimed at repositioning the popular handheld computing manufacturer as an operating

ValueClick Wednesday said it plans to purchase pay-for-performance ad network Click Agents.com in an all-stock deal, combining two of the top network and

Consumer foods company General Mills joined the pack of big-name offline advertisers launching marketing initiatives with America Online. The firms

Just in time for the holiday season, a pact with America Online gives GiftCertificates.com distribution to AOL members, allowing them to order, distribute

Ad-supported ISP NetZero today posted revenues of $16.5 million for the quarter ending in September, down from the previous quarter's revenues but still

Web search engine AltaVista becomes the first domestic search engine to resell Unicast's rich media interstitial ads through a deal announced Wednesday.

Canadian software developer and venture firm itemus said Tuesday that it intends to acquire the rich media assets of Shooting Gallery, Inc., a U.S. film,

A month after a major reorganization, Marketing Services Group, Inc. said Monday that it will purchase online loyalty marketer Perks.com. Few details were

Microsoft's MSN portal is rolling out several new banner ad technologies to attract advertisers and, it said, to deliver greater control and creative