Christopher Saunders

Charles Schwab & Co. and America Online Tuesday inked a wide-ranging global financial services alliance, giving the financial services giant considerable

A predominantly U.S. wireless advertising consortium said Monday that it will expand its reach abroad in an effort to promote standardization in

Yahoo! Monday rolled out an interactive market research product that it says measures public engagement with brands, products, people and technologies on

Offline magazine publisher Primedia said it will buy About, Inc. in a $690 million all-stock deal, forming what the companies say will be one of the

GoTo said Thursday that is has acquired Hawaii-based startup SearchUP, which provides search engine pay-for-placement technology. The acquisition, GoTo

Pay-for-performance ad network ValueClick this week said it was moving into the e-mail marketing business. "We've known there's been a need for some time

Joining GoTo.com in an effort to find a means of survival in a crowded portal market, GO.com unveiled a sizable revamping of its Web portal this month;

GoTo, which began life as a pay-for-placement portal, said Friday that a name change will be the final step in transforming and rebranding itself as an

Online ad network and technology firm 24/7 Media and e-mail marketers Digital Impact and Xchange will integrate technology from streaming video company

A British ad industry watchdog group Tuesday introduced a symbol designed to boost consumer confidence in online advertising and marketing. The "admark"

E-mail marketer TargitMail.com will resell direct e-mail inventory to ISP Juno's free access customers, through terms of a deal announced Wednesday.

Microsoft Corp. Wednesday kicked off a $150 million global campaign promoting its MSN portal and the new version of its MSN Explorer browser. The campaign