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Microsoft Begins Yahoo Ad Integration

Since winning regulatory approval, Microsoft and Yahoo have been providing search marketers and advertisers with period updates on the progress of the ambitious integration of their search-ad platforms, a transition they say is now entering a crucial phase.

This week, the companies plan to ramp up the transition of Yahoo's ad servers over to Microsoft's platform, telling advertisers that they will be able to manage campaigns on Bing, Yahoo and the companies' partner sites through a consolidated account with Microsoft's adCenter. ECommerce Guide takes a look.

Microsoft and Yahoo's endeavor to replace the latter's search technology with the software giant's Bing is heading into a crucial phase, according to posts on both companies' blogs.

Yahoo (NASDAQ: YHOO) and Microsoft (NASDAQ: MSFT) are due Monday to begin the transition between the two firms' search ad serving systems -- in fact, testing has already begun, and will increase in coming days.

Read the full story at ECommerce Guide:
Yahoo Search Ad Service Begins Migration to Microsoft