Tandy Dreams of a Web Christmas
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[Sydney, AUSTRALIA] Consumer electronics retailer Tandy Australia has struck an agreement with Smartbuy to develop an e-commerce site in time for Christmas.
Under the agreement, Smartbuy will operate the site for three years on behalf of Tandy, as part of its post-Net stock crash incarnation as a means through which traditional retailers can realize online sales.
The tandy.com.au online superstore will eventually have an inventory of more than 30,000 items, including Tandy's existing range of electronics as well as software, console games, computer accessories and home entertainment products.
The site has been designed to cater to a range of customer payment preferences and habits. Users can use it to find a product before coming to a physical Tandy store to buy it, or they can pay online. "This addition to our store line-up will enhance value and ease of shopping," said Tandy managing director John Winstanley. "It's an appealing option for those people who are still concerned about credit card security."
The retailer also aims to take advantage of its physical presence to push the online store, by planning to host Internet kiosks through which staff and customers can order in-store and access product information that Tandy intends to offer through the site.
Under Smartbuy's management, Australia Post division Post Logistics will handle warehousing and fulfillment, following the postal service's November launch of a suite of Internet fulfillment solutions.
Web development firm Unique World will create the site and ongoing integration, while Smartbuy will manage ongoing content, maintenance, administration and online marketing for the Tandy site.