Yes iTV Pounces on CaT
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[Sydney, AUSTRALIA] Western Australian telco Cable and Telecoms (CaT) has formed a joint venture alliance with U.K.-based Yes Television to launch Yes TV's video on demand and iTV products in Australia and New Zealand.
The joint venture will be operated through an Australian company to be named Total Television Australia, owned 80 percent by CaT and 20 percent by Yes TV.
Yes TV is currently involved in a U.K. pilot with BT in the U.K., offering video on demand, Internet access and e-mail services to 400 homes via ADSL. In Australia Yes hopes to offer similar services through the joint venture, including the development and deployment of IP-based entertainment and information services.
CaT is to provide the local market knowledge including negotiation of network access arrangements, sales and administration support, and introduction of alliances.
Total Television plans to conduct "an in-situ demonstration of the product in a leading developer's Melbourne apartment block." The pilot will be held over a three-month period from March to May 2001.
If the trial is successful, the joint venture's service will be launched over a 12 month period, Cable and Telecoms told the ASX, culminating in a nationwide launch of the product in "appropriate geographic and demographic locations."
Cable and Telecoms mentioned "existing telecommunication infrastructure that is available in Australia such as ADSL and fibre optic cables" as the delivery platform to the service. The announcement follows iTV trials in the local market launched by WIN TV and Cisco venture ICE Interactive.