RealTime IT News

Excite, MTVi Make Musical Collaboration

Excite Music Wednesday made its debut Wednesday as part of a collaboration between Excite@Home and The MTVi Group.

The new service, in part, addresses the 19 million consumers who will use the Internet for downloading music by 2002, according to Byron Smith, executive vice president of consumer broadband services and chief marketing officer, Excite@Home.

"Music is key to the online experience and an area where we expect to see maintained growth in both dial-ups and broadband," noted Smith. "I believe that we are building the best marketing vehicle on the Internet for labels and artists to showcase their music today and in the future.

Through the newly launched music service, users can tune into MTVi's properties, which include MTV.com and VH1.com, as well as listen to Internet radio through Sonicnet.com. Further, fans can check out MTV and VH1 music videos, tap into music or video reviews, and research data about traditional or emerging recording artists.

"A Forrester Research report expects that one in four consumers who download music in 2002 will use a broadband connection," he added. "Broadband delivers high-quality music and video that can be personalized. Many of the Excite@Home music services are optimized using a broadband connection. This is a part of our evolving online music experience."