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drkoop.com Appoints New COO

drkoop.com Monday appointed Gregory D. Taylor as chief operating officer. Taylor replaces Dennis Upah who left the company in July to pursue other interests.

Taylor, who most recently served as vice president, turnkey solutions, for Siemens/Shared Medical Systems, has been charged with overseeing the daily operations of the company and working with the existing executive and management staff to readily grow and expand B2B components.

He has his work cut out for him. Last month the health Web site reported that its third-quarter loss widened after it installed a new management team and launched major staff reduction aimed at cutting costs and streamlining operations.

At that time, the company reported a net loss of $57.9 million, or $1.60 a share, compared with a loss of $20.6 million, or 68 cents a share, in the year-ago quarter.

The company anticipates a turnaround with new management is in place, noted Stephanie Elsea, public relations manager. "We are building a world-class management team with experience in the healthcare and ehealth industries," she said.

Taylor, who has 20 years experience in the healthcare field, is the latest top executive to join the firm. Recent appointments include William H. Carlson as executive vice president of business development and sales and John Cardwell, who was named vice president of customer operations.

Taylor anticipates that new management will re-energize the once-ailing company. "The last year has been particularly harsh on Internet companies and only the strong will survive," he said. "We have a winning combination including healthcare content, a trusted brand and an experienced team to lead the company forward.

"There are challenges, to be sure," he added. "But, each challenge presents us with a new opportunity to think creatively, build strategically and empower consumers at the same time."