RealTime IT News

Cable & Wireless Acquires Its Twenty-Sixth Internet Company

[London, ENGLAND] Global communications group Cable & Wireless announced Friday the acquisition of its twenty-sixth European Internet business in two years -- this time Hyperlink Interactive Ltd., a U.K. agency that offers B2B digital e-commerce solutions.

The Cable & Wireless strategy of buying small, specialist businesses has brought it a substantial number of experts in new technologies -- staff who would be hard to find on the open recruitment market. Hyperlink Interactive employs 100 people, many of whom have helped design some of the first multi-functional e-commerce sites in the U.K.

"This acquisition will contribute to Cable & Wireless' plans to lead in the global provision of end-to-end IP services to business customers and moves us significantly up the value chain," said Peter Green, president, U.K. and Ireland, Cable & Wireless.

Tim Jenner, managing director of Hyperlink Interactive, explained his company's philosophy as aiming to build Web sites that provide good returns on investment for its clients.

"We are already ideally positioned to take full advantage of emerging technologies and through Cable & Wireless we can rapidly extend our capabilities and bring our expertise to a far larger customer base," said Jenner.

Recently de-merged from Hyperlink Plc, one of the fastest growing companies in the U.K., Hyperlink Interactive Ltd. declared a net asset value of £1.16 million (US $1.70 million) in its November 2000 management accounts.

As well as designing some award-winning Web sites, Hyperlink Interactive offers managed Web hosting and consultancy and support.

Cable & Wireless, with revenues of over £9 billion (US $14 billion), has chosen to focus on IP for its future growth, providing data services and solutions for business customers. In Europe, its average one-a-month purchase of ISPs, systems and data network integrators and Web design agencies is building a substantial presence in the B2B sector.