RealTime IT News

EMI Hails Moontaxi

[Toronto, CANADA] The legal wranglings between major record companies and digital music renegades might be far from over, but that hasn't stopped EMI Music Canada from attempting to peddle its offerings online.

The Canadian affiliate of EMI Recorded Music, EMI Music Canada has entered into a licensing agreement to stream catalogue and new release recordings with Moontaxi Media (www.moontaxi.com), a Canadian streaming content provider. This agreement allows Moontaxi to stream EMI copyrights in a non-interactive format, in exchange for royalty payments. As part of this new relationship, Moontaxi is in the process of creating their first Web channel for EMI's Web site.

"All new media advancements are very important to our worldwide company's future," said Deane Cameron, president of EMI Music Canada. "Therefore we are proud to be one of the first territories in the EMI family to do an equity deal with an Internet company. We are pleased to be associated with such innovators as Moontaxi Media, especially due to their commitment to the fair reimbursement to the artists."

The deal could prove successful given Moontaxi's role as a streaming media content and distribution provider. In the latest study conducted for Iceberg Media.com Inc., a streaming audio Internet broadcaster, by market research company Thompson Lightstone, 15 percent of all adult Canadians or 29 percent of Canadian Internet users reported having listened to streaming audio or Internet radio in the last four weeks. An estimated total of 3,414,000 Canadians tuned in to streaming audio in November of this year, an increase of 582,500 listeners since September of this year.

But such an online endeavor hasn't made EMI any more sympathetic to the plight of digital renegades such as Napster. In fact, only several months ago it took music-sharing service MP3.com to agree to pay $20 million (U.S.) each to Time Warner, Sony, BMG and EMI before reaching a settlement in a no-holds-barred copyright court battle.