RealTime IT News

BT Launches Affiliate Program

[London, ENGLAND] With the aim of signing up 1,000 affiliates by the end of January, BT announced Wednesday an affiliate program that allows partners to pick and choose BT products for promotion on their Web sites.

However, the affiliates are not the only ones to pick and choose -- as BT Indirect Channels will select its online partners rather than allow all-comers to gain a slice of the action.

David Brown, senior business development manager, BT Indirect Channels, said the scheme would be an exciting new route to market for BT.

"We are looking forward to working with leading Web site owners to promote our products to their customer base, and will work closely with them to help earn the highest possible commission from their own personally tailored programme," said Brown.

Brown said the scheme would effectively enable affiliates to run an e-commerce operation without financial outlay or time commitment.

To establish the scheme, BT has sought technical backing from affiliate marketing specialist MagicButton. Two-year-old MagicButton has worked with other top U.K. and European brands, although BT will now presumably sit large in its portfolio.

With MagicButton's approach to affilate marketing, partners place product "buttons" on their sites rather than use general banner advertising. Affiliates also take responsibility for promotion, although BT says it will work closely with them to generate the highest number of successful hits.

BT's Indirect Channels sells a portfolio of telecommunications products via 200 partners who in turn sell through over 1,000 resellers. The portfolio includes narrowband, broadband and e-business products -- around 30 different voice and data products.

BT established its Indirect Channel division five years ago to market communications solutions to businesses. It still aims its products at the business sector, from the home office worker to large, multi-site companies in the U.K., Europe and beyond.