Travel Takes to The Mobile
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[Sydney, AUSTRALIA] Travel booking site travel.com.au is the latest in an ever-growing list of companies applying their content to mobiles, with a new Wireless Application Protocol (WAP) and Short Message Service (SMS) service designed to make the site a more useful tool for travellers.
The new predominantly WAP-based mobile services are part of a slew of tools and features travel.com.au is adding to both its WAP site and its main Internet site, to maintain and increase its appeal.
TheWAP site will offer travel.com.au's Fare Finder feature, that provides information on fares between Australian and international cities, as well as other complementary features such as its Global Times service.
travel.com.au plans to angle more advertising-related material toward SMS users, with the site sending holiday deals via text messages. Users can book these deals through their mobile, and a second SMS confirms details with departure gate for the flight and if there are any delays.
The main site meanwhile is adding customer-oriented services such as an Internet Call Centre for customers to contact a travel advisor while connected to the site. This feature is a prelude to a virtual consultant to describe travel deals and guide the user through the booking process.
travel.com.au will also add Tripmail e-mail for travellers, T-share travel tips from other members, and Tripchat to communicate with staff, member reporters and other travellers about various aspects of their trip.