RealTime IT News

BOS Puts US $30 Million into European Expansion

[London, ENGLAND] Israeli communications software and Internet telephony specialist Better On-line Solutions (BOS) opened a new headquarters in the U.K. on Thursday as part of its US $30 million European expansion.

The next item on the list for BOS will be to open a new office in Paris, followed by others in Italy and Spain, plus expansion of its existing operations in Germany.

The moves are an indication of the growing popularity of BOS's products, which include VoIP Internet telephony gateways, print management software and IBM AS/400 connectivity products.

With the opening of the new U.K. office in Leicester, BOS has also announced additions to its management team. Nik Sakaria, formerly with Wall Data, becomes European channel manager for all BOS's AS/400 products, while Ian Blackman, formerly with e-Distribution, becomes European technical support manager, and Ann O'Shaughnessy joins from Quatrix Communications as European marketing manager.

BOS plans to recruit thirty new sales and support staff to beef up its European operation.

BOS says that it sees major growth coming from its new TeleLynk VoIP Internet telephony gateways and e-TeleLynk Web-to-phone solutions. However, it has also promised to keep faith with its traditional AS/400 LAN and Internet connectivity markets.

European Managing Director Dave Culley said that within BOS the development of TeleLynk is no longer seen as a diversification.

"It has turned out to be a natural progression, and with TCP/IP as the principal protocol, it has turned BOS into a voice and data communications company," said Culley.

Culley added that this change in the product line was also the principal reason why a group of private investors put US $30 million into BOS's expansion.

BOS established Lynk Ltd. as a separate subsidiary company in 1998, launching TeleLynk -- a business class Internet telephony system -- the following year.

BOS's new PrintBoss print management software also has an Internet application. It allows users to design, route and store graphical documents, sending them to individual e-mail and fax addresses as well as to target printers.

With BOS's e-TeleLynk Web-to-phone gateway, Web site owners can offer free VoIP calls linking agents and customers while they view the same Web page. Says BOS: "It adds a much needed 'human touch' to the hitherto impersonal e-commerce world."