Hoover's Online Launches Four New Sites in Europe
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[London, ENGLAND] Hoover's Online has this week launched four new Web sites in France, Germany, Italy and Spain, each one providing company information in local languages.
Hoover's Online Europe Ltd. is a subsidiary of U.S. business research specialist Hoover's Inc., whose investors include Time Warner, Media General and NBC. The new sites are part of a planned global expansion to provide what it calls "accurate, objective and timely company information" to users worldwide.
In Europe, Hoover's Online has its headquarters in the U.K., where it is accessible on www.hoovers.co.uk. The European sites not only provide information on local companies but give access to the full database of more than 65,000 companies around the world.
Patrick Spain, chief executive of Hoover's Inc., said the new sites were part of his company's strategy to provide businesspeople with information to help them do their jobs.
"Now we can offer them information about companies in their own country, in their own language, as well as improving access to the wealth of information in Hoover's Online's global database," said Spain.
Hoover's has an editorial team based in the U.K. and around twenty other writers and researchers in Europe. It aims to add features such as local news in each market during the course of 2001.
Gehan Talwatte, managing director, Hoover's Online Europe, said the expansion would also enable Hoover's to extend its network of partners, adding to a line-up that includes BreakingViews, eCountries, Hemscott.NET and London Business School.
As well as providing editorial, the Hoover's team in Europe will be looking to increase enterprise subscription sales and advertising sales in each country, making the operation self-sufficient.
Resources available from Hoover's Online include a directory of companies, online "company capsules" with summary information, and in-depth company profiles.