FT, Hoover's Integration Will Be Europe-Wide
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[London, ENGLAND] Integration of content on the Web sites of Hoover's, Inc. and the Financial Times will extend beyond the U.K. to France, Germany, Italy and Spain, the two companies have revealed.
As part of the deal, Hoover's Online and Hoover's Online UK will link to over 3,000 related news headlines and archived articles each day from the FT.com archive of news stories.
In exchange, FT.com's users will be able to access Hoover's Company Information on more than 65,000 companies worldwide.
"This is a breakthrough deal for us, combining two of the best brands on the Web to the benefit of the business community," said Patrick Spain, chief executive officer of Hoover's Online.
Stephen Hill, chief executive at the Financial Times Group said the deal would drive more U.S. users through to FT.com, adding significantly to the site's monthly page views.
Hoover's Online Europe has expanded vigorously since it went live in October 2000, forging partnerships with FT.com, GlobalNetFinancial.com, Hemscott.NET and SAP. It offers three levels of business research: a basic company directory, an extensive set of company "capsules" with brief summaries of corporate activity, and, at the top of the range, a set of in-depth company profiles.
In January, Hoover's launched four new Web sites in France, Germany, Italy and Spain, each one providing company information in local languages.
"Hoover's Online's successful growth is due to a strategy in which we seek partnerships with like-minded, respected and credible brands in order to introduce our service as a must-have for people who need answers to their business questions," said Gehan Talwatte, managing director of Hoover's Online Europe.
In Europe, Hoover's Online has its headquarters in the U.K., where it is accessible on www.hoovers.co.uk.