Sony Reorganization Focuses on Devices
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Sony Corp. announced a sweeping reorganization Wednesday that it said will turn the company's focus toward delivering content over the Internet to devices such as handhelds, set-top boxes, wireless phones and its PlayStation game console.
Specifically, the company said it would pursue development of "a ubiquitous value network" that provides always-on wired and wireless broadband access to its content on a variety of devices. The company said it would continually increase the connectivity of its devices to be consistent with that vision.
For instance, it will intensify efforts to encourage online gaming using PlayStation. An agreement is already in place to link owners of the game console to others in Japan using i-mode access, but the company will also will release a broadband-compatible unit with a hard drive later this year.
The company also said it would focus on network distribution of its content, including films and music. It said it is testing a system for distribution of digital film content in the U.S. and will launch that business later in the year.
In addition, the company said it would continue to work with Universal Music, a division of Vivendi, to develop a system to distribute music digitally. Sony also said it would expand its services to enable personal content such as images and videos to be distributed over the Internet.
Sony chairman Nobuyuki Idei said the company would pursue "soft alliances" with other companies to accelerate the change.