RealTime IT News

Sony, Accenture to Fashion Digital Management Firm

Accenture Ltd. and Sony Electronics are joining to parent a management-consulting joint venture for media companies that guides television broadcasters and film studios into developing and using digital technologies.

In the joint venture, termed Concadia Solutions LLC, Sony will be charged with supplying video equipment and know-how to clients -- while Accenture will offer management and technology consulting services.

The San Jose, Calif.-based firm will be bolstered by staff from each company.

In a prepared statement, the companies' said Concadia Solutions would enable companies with rich media -- including video, music, photos and images -- to create, manage, archive and re-purpose assets through multiple channels.

"Broadcasters, post-production houses and entertainment studios increasingly are looking to manage their substantial digital assets throughout their network and re-purpose them for a variety of media properties, from television to the Web," said Edward Grebow, deputy president of Sony Electronics and president of its broadcast and professional company.

Accenture said its own research revealed revenues from digital television and rich media, including basic service, premium channels, video on demand and other interactive services would reach approximately $30.1 billion by 2005 (of which video on demand accounts for $3.2 billion).

Ironically, Concadia formed after Sony hired Accenture to measure the market for digital-asset management.

Norm Rickeman, currently a partner in Accenture's Media & Entertainment industry group, has been named acting president of the joint venture.

Rickerman will be responsible for providing clients with workflow re-design, enterprise software and technological support for multiple video and audio formats.

"[Clients will learn] to re-use digital assets for future use, facilitate centralized access to content, improve workflow, minimize time to market, enhance business decisions, and identify and leverage new business models," Accenture and Sony said.