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Flash, Rich Media Driving Display Ad Rebound

Online metrics firm comScore has delivered some good news to Web publishers, describing the resurgence of display advertising in a new market analysis.

According to the report, Adobe's Flash technology and other rich-media formats are helping to rekindle the fledgling display ad market. E-Commerce Guide takes a look.

For small-business and ecommerce marketers, cheap, performance-based text ads placed alongside search-engine results have long been a stock in trade.

But a new analysis from online metrics firm comScore (NASDAQ: SCOR) suggests that marketers are renewing their interest in display advertising, a format that fell on hard times amid the economic downturn that put advertising budgets in free-fall.

Read the full story at E-Commerce Guide:
Flash, Rich Media Driving Display Ad Resurgence