RealTime IT News

Unicast, RealNetworks In Marketing Deal

RealNetworks, Inc. and Unicast, developer of Superstitial, the "Internet's Commercial," are offering advertisers new opportunities in multi-media advertising, by featuring RealNetworks' RealPlayer with Unicast's pre-loaded, Flash-based online advertising format.

Superstitial advertisers will now have the ability to place a link within the Superstitial ad to relevant RealAudio and/or RealVideo streaming media content utilizing RealPlayer. For example, a movie studio's Superstitial advertisement for an upcoming film can allow users to choose to view the movie trailer or the television commercial.

Additionally, RealNetworks is now accepting and selling the Superstitial online advertising format as an additional rich media option on the Real.com Network, in addition to its 15-second streaming media ads within RealPlayer. As part of the deal, Unicast and RealNetworks will continue to explore further opportunities.

"Both RealNetworks and Unicast have created rich-media advertising technologies that are powerful and effective; therefore, forming a relationship with Unicast was a natural. By offering our streaming formats with Unicast's Superstitial, we can provide advertisers with even better branding and response vehicles and show them other uses for RealPlayer in multimedia advertising," stated Shelley Morrison, vice president, Media and Distribution Sales, RealNetworks, Inc.

"Unicast's agreement with RealNetworks is significant for both of our companies," said Allie Shaw, vice president, Global Marketing, Unicast. "Web publishers are becoming more aggressive in their efforts to offer advertisers more compelling ad formats like the Superstitial that can effectively communicate brand messages online. We are pleased that the Real.com Network is now accepting the Superstitial format."