RealTime IT News

Yahoo! Says Yippee!

Yahoo! Inc. said its e-commerce transaction volume on the day after Thanksgiving was more than twice what it was for the same period a year ago.

The results follow last week's launch of expanded shopping services for consumers, including Yahoo! ShoppingVision, a rich media extension of Yahoo! Shopping, and the availability of Yahoo! Shopping on Web-enabled phones.

And the most popular products? Yahoo! Shopping sales and search data shows the hot ticket items this year are Playstation 2 Games, anything Grinchy, DVDs, Razor scooters and digital cameras, as well as robotic dogs, Dragonball Z, and MP3 players.

The results from Friday "...validate our strategy of offering consumers a wide selection of brand name merchandise from thousands of trusted merchants, as well as convenient features like Yahoo! Wallet that make online shopping easy," said Rob Solomon, director of production at Yahoo! Shopping.

Yahoo! also said that the average number of daily transactions in the first three weeks of November 2000 increased 120 percent from November 1999.

Meanwhile, in terms of number of visitors to e-commerce sites, online measurement firm NetRatings said that its Holiday E-Commerce Index, which measures Web surfing in eight product categories, surged an average of 27 percent the day after Thanksgiving, compared to the rest of the week. Clothing and consumer electronics sites led the gainers.

In terms of traffic, Landsend.com skyrocketed 93 percent, followed by Gap.com, which soared 86 percent, and Spiegel.com, up 85 percent.

Consumer electronics sites rose 46 percent, with CircuitCity.com jumping 126 percent in unique audience at home on Friday. Outpost.com rose 48 percent, and 800.com increased 40 percent in traffic.