RealTime IT News

A Special Special-Delivery Plan

Amazon.com said it has arranged with the United States Postal Service to deliver gifts over the Christmas weekend and even on Christmas Day in the contiguous 48 states.

The online retailing giant said that customers can place orders through Dec. 23, and still have them delivered in time for Christmas.

The special holiday weekend delivery options mean customers will be able to order merchandise that shows 24-hour availability until 11:59 p.m. EST on Dec. 23 at Amazon.com and still receive their packages on Christmas Day, by choosing a special holiday delivery shipping method at check-out.

To help communicate the overnight holiday delivery options to customers, a co-branded television advertising campaign featuring Amazon.com and the Postal Service began airing nationwide on Dec. 4 and will continue through Dec. 22. The campaign will include two, 30-second television spots that will air on network television during prime time.

Spending on the campaign was not disclosed.

For shoppers who wait past the Dec. 23 order deadline for Christmas Day delivery, Amazon was touting its e-mail gift certificates, which can be scheduled for a specific delivery or sent immediately.

Amazon.com said its customers have already ordered more than 18.8 million units worldwide since Nov. 2, including items ordered from its co-branded site with Toysrus.com, but excluding gift certificates purchased, items ordered from other members of the Amazon Commerce Network, and orders from Amazon.com's zShops, Auctions and Marketplace.