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Amazon.com Joins Launch.com as E-Commerce Music Partner

Amazon.com Tuesday joined Santa Monica, Calif.-based Launch Media Inc. as an e-commerce provider of CDs, cassettes and music videos.

As part of the non-exclusive arrangement, an Amazon.com music link will be laced all over Launch.com wherever users have the opportunity to make a purchase. Launch will receive a share of any revenue generated from the sale of music, games and merchandise purchased through those links.

An estimated 5.7 million users will be able to enter Amazon.com from a link to Launch, which offers users streaming audio, including a huge music video collection, available streamed on-demand or in pre-programmed channel formats.

Launch.com, which counts MTV.com, ArtistDirect.com and EMusic among its rivals, first dipped into e-tailing in January 2000 when it inked a deal with CheckOut.com and its new Wherehouse Online Stores. Under that agreement, Launch.com agreed to sell CDs, cassettes, videos and games through the Wherehouse.

Launch's entry into e-commerce was another example of a Web site looking to incur revenues from different sources to remain commercially viable.

Recently, Launch joined arms with Ticketmaster in an exclusive online ticket promotion that will allow fans the opportunity to purchase discount tickets for this summer's Vans Warped Tour '01, which it bought the rights to in September 2000.

On March 23, it made different attempts to drive traffic to its site when it inked a deal with Palm Inc. that allows MyPalm mobile portal users access to Launch.com music content. LAUNCH.com provides music news, concert information, album reviews and artist features for delivery to the MyPalm portal.

Tuesday's deal with Launch is yet another example of how Amazon.com increases its massive e-commerce presence on the Web. Last week, it showed its virtual might by taking over the inventory and fulfillment duties of the online version of chief bookselling rival Borders Group. That came a year after taking over the online operations of toyseller Toys "R" Us.