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WSJ Site Mulls Rate Increase

The online edition of the Wall Street Journal, one of the few Web sites that has been able to lure a sizable number of paying readers, is considering asking for more money from its viewers.

A Dow Jones news service report quoted an executive at the operation as saying that no decision has been made, but that "we do feel the price is a very low one" for the amount of information consumers can get from the site. Dow Jones owns the Journal.

Scott Schulman, president of Dow Jones's consumer electronic-publishing division, was quoted as saying that the company could possibly raise the price by the end of the year, but no time frame has been established.

The Wall Street Journal Online costs $29 a year for subscribers to the print version of The Journal, and $59 a year for nonprint subscribers. Launched in 1996, the site claims about 575,000 subscribers.