RealTime IT News

Half.com On The Price Patrol

eBay's (Nasdaq: EBAY) Half.com Tuesday says it is sending out the Price Patrol in search of better bargains for its online shoppers.

Price Patrol is a new shopping companion program that literally muscles its way into your online shopping cart.

After the free download installs itself on your computer, the Price Patrol program monitors any shopping site you visit. Then, when you're shopping on a specific product detail page at another Internet retailer, a small Price Patrol alert pops up. Clicking on the alert launches a new browser page that will take you directly to the same product detail page on Half.com.

"It has never been easier to find great deals and avoid overpaying online," says Half.com president and founder Josh Kopelman. "Price Patrol is like having your own investigative team scouring the Internet to know you are getting the cheapest prices on the books, movies, music and video games you buy."

Kopelman says even if the item isn't currently listed on Half.com, consumers can find the lowest price for that item using the site's shopping comparison agent.

The Price Patrol program was built using technology developed by New York-based Clickthebutton.com, an online firm that develops price comparison technology.

By the end of the summer, Half.com says it will expand Price Patrol to add more new products now available on the site in the computers, sporting goods, consumer electronics and trading card categories.