RealTime IT News

Coming: An Interactive Bloomingdale's Window

Not yet August, and already comes a release touting an online holiday shopping site: Bloomingdale's is planning an interactive window display at the 59th Street store in Manhattan.

The plan is to provide window shoppers the option to "beam" various Top Ten gift lists to their Personal Digital Assistant (PDA) handheld devices from a similar device in the store window. The feature will be offered starting around Thanksgiving, a Bloomies spokesperson told InternetNews.com.

At its annual Holiday Press Preview event, Bloomies execs said that bloomingdales.com will offer online shoppers a variety of Top Ten gift lists, updated weekly, including Top Ten Most Popular, Top Ten Only@Bloomingdales' and Top Ten Gifts Under $100.

Web customers can share gift ideas and add items to their wish lists as they browse the site, then e-mail the lists to family and friends, Bloomies said. The Wish Lists can also be printed for quick reference when shopping for gifts in-store and through the catalog. Wish Lists are available after customers register with the site.

The Web site will also feature an online holiday home planning section that showcases trends and offers advice in home furnishing, decorating and party planning.

And Bloomingdales.com will even present the celebrated "making of the holiday store windows" via a Webcast, complete with the official window unveiling.