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IBM Offers Digital Media Solution

IBM Corp. launched a new WebSphere e-commerce offering that allows media companies to sell and deliver digital assets via the Internet.

WebSphere Commerce Suite for Digital Media, is designed to help media companies streamline operations and generate new revenues by simplifying the process of distributing digital media assets online, IBM said.

Separately, Burlington, Mass.-based Open Market Inc. said it is teaming up with IBM to offer a content-driven commerce solution for rapid deployment on both B2C and B2B sites.

IBM said its new WebSphere offering consists of the software and services necessary to create an e-commerce site for selling media assets, and addresses digital rights management and protection.

The new offering is built on WebSphere Commerce Suite, IBM Content Manager and IBM Electronic Media Management System and is packaged with consulting services to help companies quickly establish an e-commerce site for digital media.

"With WebSphere Commerce Suite for Digital Media, companies can dramatically reduce the time it takes their customers to browse, select, purchase and download digital media via the Web," said Sandy Carter, vice president for e-commerce at IBM.

IBM's agreement with Open Market, meanwhile, basically combines Open Market's Content Server Enterprise Edition (CSEE) content management and delivery software with IBM's WebSphere Commerce Suite V5.1 to provide a solution that runs natively on IBM's Java2 Enterprise Edition (J2EE) based WebSphere Application Server.

Initial clients include W.L. Gore, makers of GORE-TEX fabric, travel firm Pleasant Holidays and catalog retailer Lillian Vernon.

"Our joint customers benefit from favorable price performance and cost of ownership as well as ability to quickly launch robust e-business initiatives," said Harland LaVigne, president and CEO of Open Market.

The companies said the Open Market and IBM solution allows non-technical business users to create and manage product data as well as supporting content, with complete approval workflow and revision tracking. Users can easily define relationships between product and associated content so that they can be displayed in the same context on the Web site to drive sales.

Companies can also deliver content to and conduct transactions on multiple devices, including wireless phones, PDAs, e-mail and the Web.