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3VR Turns Video Capture Into Metadata

3VR Security unveiled enhancements to an intelligent video management and security tool that makes it easier for security experts to identify faces, as well as capture events that take place on their property.

The enhancements include the application of biometrics and motion and object analytics to video and the ability to capture and search video data.

The complete analytic suite includes object and motion analytics and biometric analysis for face indexing, face recognition, face tracking, face watch lists, face profiling and face import/export.

Indeed, while security cameras are good at capturing images, sorting through the footage can be a time-consuming and expensive chore.

Tim Ross, co-founder and executive vice president at 3VR, explained that the new tool, which works with any analog or digital cameras, also includes a dashboard that security managers can use to review a predetermined set of data, such as the faces of people who entered a building during the morning rush.

"We're turning video into metadata," he told internetnews.com.

Rather than viewing several hours of raw footage, 3VR can simply display the faces of all the building visitors, or a subset of visitors, such as those faces not recognized as employees.

The system can also import the faces of former employees and generate an alarm if one of those people entered the premises.

Or the object and motion analytics tool can show license plates of cars entering or leaving the company lot at certain times.

Ross said that the solution is affordable because enterprises pay only for what they use.

"You're only paying for analytics where you want them, the directional analytic for the camera pointed at the perimeter, or the face recognition for the cameras aimed at entrances," he told internetnews.com.

The solution is also scalable and modular.

Enterprises can deploy a range of analytics to suit the location of their cameras and their individual security needs, whether turning on face recognition for entrance and exit cameras, activating object and motion analysis for perimeter security, or looking for abandoned and removed objects in key areas.

Before this technology became available, physical security innovation was focused on point improvements to cameras, communications and recording.

But the use of multiple cameras, digital video recorders and dedicated security personnel has not solved the problem of easily identifying threats.

"Billions of hours of video data are created every week, and security organizations have struggled without an efficient way to effectively monitor and analyze the mountain of unstructured video produced," said Frost & Sullivan research analyst Karthik Nagarajan.

Frost & Sullivan recently named 3VR's solution "2006 Security Product of the Year" for what it termed "a new approach to physical security."

According to Nagarajan, "companies are now able to rapidly investigate and resolve security events and prevent loss as well as reap the economic benefits of a comprehensive security approach."

Naturally, the proliferation of cameras in our daily life has led to concerns about privacy.

Katherine Albrecht, director of privacy watchdog group CASPIAN, believes that most people aren't even aware of how often they're being taped -- and that they wouldn't be happy if they did.

"Video footage is one of the most invasive forms of data capture there is," she told internetnews.com.

She considers the data-basing of faces another intrusion into people's privacy.

According to Ross, however, 3VR actually reduces the intrusiveness of cameras precisely because it is used to filter out unwanted information.

"The security issues concern what I see that's tangential to an investigation. With 3VR, you can target your review [of the footage]."