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Juno Closes Four Sales Offices

Apr 22, 1998

Ad-backed free e-mail provider Juno Online Services is closing offices in San
Francisco, Los Angeles, Chicago, and Detroit amid rumors of layoffs of up
to 60 employees.


However, Juno President Charles Ardai was quoted as saying the closings are
an effort to consolidate its sales force in New York, where most of the
larger sponsorship deals are taking place. He said they are not due to fiscal
problems.


Ardai told the Silicon Alley Reporter that
the number laid-off was nowhere near 60, but said it’s against company
policy to discuss specific numbers. He added: “This is not something to be
happy about, but it the right thing to do for the business. It is not
something we do lightly.”


“We found that the bigger, more profitable deals–huge deals–were almost
all coming out of the New York sales force. With a product that is
technically sophisticated, you need to have the advertising sales force
nearby,” said Ardai.


According to Ardai, the rumors of 60 staffers being laid off comes from a
number of factors, including: transfers to parent company D.E. Shaw & Co.,
LP; regional sales office shut-downs; and what he calls the “January
effect,” a seasonal trend in which employees who receive poor reviews in
December, exit upon receiving their bonus in January.


The Reporter quoted Ardai as saying the company currently has a staff of
approximately 130 and recently signed a multimillion dollar, multi-year
sponsorship deal with a major credit card company.


The deal, which will be announced next week, comes after the March 18
announcement of a five-year, multimillion dollar deal signed between Juno
and long distance provider LCI International.

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