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Video Ads Coming to Android Mobile Applications

It was inevitable. Make phones smart enough and powerful enough and sooner or later someone would find a way to push advertising onto them. Well, one firm has. So will it be tolerable or trying on your patience? Enterprise Mobile Today has the details.

Companies and ad agencies looking to get more of their message in front of mobile users just got a new tool.

Following its debut on Apple's (NASDAQ: AAPL) iPhone, iVdopia, a mobile-video ad platform, has now released its software development kit (SDK) for Google's (NASDAQ: GOOG) Android operating system.

The SDK is designed to let companies offer both pre- and in-app video ads for third-party applications developed for Android devices. iVdopia has already offered the service on the iPhone to good effect, landing such blue-chip advertisers as Coca Cola (for Coke Zero), Warner Bros. and Miller Lite.

A "pre-app" ad runs before an application loads, while "in-app" advertising appears in the application itself.

Read the full story at Enterprise Mobile Today:
Android Gets Mobile Application for Video Ads